Issue library · 6 links checks

Internal link and anchor text issues

Create useful crawl and navigation paths with descriptive, intentional links that set clear destination expectations.

Direct answer

Links should name their destination, support the reader’s next step, and connect important pages through normal crawlable paths. Avoid accidental nofollow and redundant self-links.

Why this area matters

Clear internal linking helps discovery, navigation, context, and authority flow. Link quantity alone is not the goal; usefulness and destination quality matter.

Repair workflow

  1. Identify the next useful page for the reader.
  2. Use anchor text that describes the destination in context.
  3. Remove accidental empty, repeated, or self-referential links.
  4. Review nofollow only where withholding normal crawling is deliberate.

Verification checklist

  • Use keyboard navigation and confirm every link has a readable name.
  • Open flagged destinations and confirm they work.
  • Review the session graph for important pages without captured incoming links.

Exact findings explained

Internal links use nofollow

Nofollow on internal links may interrupt normal discovery and authority flow.

What to do

Remove nofollow unless the exception is deliberate and documented.

How to verify

Inspect rendered rel values and confirm important internal links are normal links.