Direct answer
Links should name their destination, support the reader’s next step, and connect important pages through normal crawlable paths. Avoid accidental nofollow and redundant self-links.
Why this area matters
Clear internal linking helps discovery, navigation, context, and authority flow. Link quantity alone is not the goal; usefulness and destination quality matter.
Repair workflow
- Identify the next useful page for the reader.
- Use anchor text that describes the destination in context.
- Remove accidental empty, repeated, or self-referential links.
- Review nofollow only where withholding normal crawling is deliberate.
Verification checklist
- Use keyboard navigation and confirm every link has a readable name.
- Open flagged destinations and confirm they work.
- Review the session graph for important pages without captured incoming links.
Exact findings explained
Links have no readable label
A link has no captured text or accessible name.
What to doAdd descriptive visible text or an accessible label that matches the action.
How to verifyNavigate by links with assistive technology and confirm every destination is named.
Generic anchor text
Anchors such as “learn more” do not explain the destination out of context.
What to doName the destination or action when that improves understanding.
How to verifyRead the link list without surrounding text and confirm labels remain useful.
Substantial page lacks internal next steps
No internal links were captured in the main page review.
What to doLink to a genuinely relevant supporting page, hub, or next action.
How to verifyFollow the link and confirm it advances the same user journey.
Internal links use nofollow
Nofollow on internal links may interrupt normal discovery and authority flow.
What to doRemove nofollow unless the exception is deliberate and documented.
How to verifyInspect rendered rel values and confirm important internal links are normal links.
Destinations repeat heavily
Many links point to the same URLs, which may reflect redundant navigation or content links.
What to doKeep repeated links only where they serve distinct, useful contexts.
How to verifyReview the link inventory and remove repetitions that add no navigation value.
Repeated links point to the current page
Several links return to the same canonical URL.
What to doKeep self-links only for useful navigation, state, or table-of-contents behavior.
How to verifyClick each self-link and confirm it performs a meaningful action.